Multiply Ventures — An Early Stage VC Fund Focused On India's Consumer Opportunity

Multiply Ventures is An Early Stage VC Fund Focused On India's Consumer Opportunity.

Fund at a Glance

  • 2020 Fund Inception
  • 22 Portfolio Companies
  • Cat I & II SEBI Registered AIFs
  • Consumer Tech · Fintech · Consumer Brands & Enablers

Our Thesis: A Singular Focus on the Indian Consumption Opportunity

Consumer

Backing brands that cater to new consumer cohorts and evolving preferences.

  • New formats and innovative design
  • Premiumization across categories
  • New consumer cohorts: Gen-Z and Seniors (Silver Economy)
  • India-2 market expansion

Consumer Tech

Investing in platforms that are reimagining the consumption experience through AI, marketplaces, and social commerce.

  • Platformization and marketplace models
  • AI-driven personalization and discovery
  • Reimagining consumption experiences
  • Social and networked consumer plays

Fintech

Capitalising on India's world-class digital public infrastructure to build verticalized and embedded financial services.

  • Apps for new consumer cohorts
  • Leveraging Digital Public Infrastructure
  • Verticalized financial services
  • Embedded finance: lending, insurance, wealth
  • Credit management and alternative data

These three sectors represent the highest-growth, most defensible opportunities in India's next decade of development.

India: The Decade of the Consumer

India is at an inflection point. Five structural tailwinds are converging to create a $1T+ consumption economy by 2030.

  • $7T

    Projected GDP by 2030

  • 1 Bn+

    Internet users by 2030

  • 550M

    Middle-class consumers by 2030

  • 20B+

    Monthly UPI transactions (2025)

  • 700M

    Gen-Z and Millennial consumers by 2030

Our Companies

Partnering with exceptional founders!

View All Portfolio
  • Fintech

    Fundly

    Redefining supply chain financing in the pharma industry

  • Retail

    MyDesignation

    Expressive fashion brand backed by design, and hyper connected art work with movies, events, anime, and more. Offering...

  • Retail

    Good Monk

    Nutrition Made Easy

  • Retail

    Slikk

    Last Minute fashion app, delivering fashion just-in-time to the urban fast moving consumers.

  • Fintech

    Cheq

    A single platform to track, manage & pay credit bills!

  • Fintech

    Freed

    Freed offer tailor-made debt relief solution to customers who are drowning in debt and are looking to get debt-free.

  • Fintech

    Two Point O Capital

    Two Point O Capital is a green fintech venture offering equpment finance to Solar, Water and Energy sectors. Helps the c...

Testimonials

Partnering with exceptional founders

Hear from the entrepreneurs we have had the privilege of partnering with.

Building better tomorrow for consumers?

We'd love to chat. If you are a passionate entrepreneur building for India, we want to hear your story.